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No other watch brand name garners such recognition and attention. Rolex watches have earned this reputation from achieving a long list of "firsts" in the watch industry spanning back over 100 years. In 1953 Rolex introduced the most popular Rolex watch, the Oyster Perpetual Submariner, which was the first watch to be rated as water resistant to 100 meters.
There is no question that Rolex watches have continuously set the standard for precision, performance and reliability. However, if you want to experience that standard firsthand, it comes with a price. There are basically two markets for Rolex watches - new and "used" (also called pre-owned and vintage). List prices for brand new Rolex watches start around $3,000. Many popular pre-owned Rolex watches will still command high four figure price tags.
You aren't going to find a brand new Rolex watch on the internet - at least not from an authorized dealer. According to the official Legal Statement on the Rolex website:
"Genuine Rolex products are sold through Official Rolex Jewellers and are not available on the Internet."
As a matter of fact, you can't even find a listing of authorized Rolex watch dealers on the internet. You can find a phone number on the official Rolex website and they can tell you who the authorized Rolex watch dealers are in your area.
If you are interested in buying a new Rolex watch, the choice is simple - find a local authorized dealer and pay the price they are asking.
If you want to save a few thousand dollars and are willing to own a used Rolex watch - it gets much more complicated. Since Rolex watches are so popular and the cost of a Rolex is about 50 to 100 times more expensive than your average Citizen or Seiko, an entire industry has emerged to try to fill that void. If you are venturing into the vintage Rolex watch market, the most important word of encouragement I can give you is "Know your watch!"
If the old adage "Imitation is the sincerest form of flattery" holds true, then Rolex should be extremely flattered. Millions of replica Rolex watches are manufactured every year. Please note that the manufacture of items using trademarks and copyrights without permission of the holders is illegal. For years, these replicas were really no threat to the watch industry because the quality was so poor that a child could spot a fake with little effort.
Recently however, the technology and the techniques being used to generate replica watches has reached new levels. Many manufacturers, including Rolex, have joined forces with government officials to confiscate and prosecute makers and distributors of replica watches.
This is why it is so important to really know what you are doing if you are buying or selling pre-owned Rolex watches. If you are not willing to do your homework, you could find yourself being the proud owner of a non-working fake Rolex and a few thousand dollars lighter in the wallet. Not good!
If you are willing to do your homework, here are a few recommended resources to get you started.
The Rolex Report: An Unauthorized Reference Book For The Rolex Enthusiast
The Best of Time: Rolex Wristwatches: An Unauthorized History
Wristwatch Annual 2006: The Catalog Of Producers, Prices, Models And Specifications
Watches International : Volume VII (Watches International)
Complete Price Guide to Watches 2006 (Complete Price Guide to Watches)
Richard Brown's Replica Watch Report
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Click on the links below to see some great comments about the collection of Rolex watches. They were all written by other visitors to this page.
Rolex Ladies Datejust Mother of Pearl Dial Ruby Markers 18k White Gold Fluted Bezel Two-tone Jubilee Bracelet
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Per the subject line, this is what I'm looking for specifically. I've done my homework and know what I want - AND I was just short of a wire transfer ...
Anaheim Jewelry Wholesale Rolex Watch Dealers
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Anaheim Jewelry is a family-owned and operated business that was started by Brad Mugar over 30 years ago. The company is a proud member of the International ...
Rolex Submariner
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In 1953 Rolex created the Rolex Submariner Oyster Perpetual Diving watch. It was the first diving watch guaranteed to be waterproof to a depth of 100 meters....
Rolex Submariner Replica Watch Video Tutorial - Would you like to know how to identify a Rolex Submariner replica watch? Here is an excellent 15 minute replica watch video from the great folks at Replica Watch Report.
What You Need To Know About Rolex Replicas - It is probably safe to say that there are more Rolex replicas manufactured each year than there are authentic Rolex watches. Rolex is probably copied more than any other brand of watch. There are several "good" reasons for this.
Rolex Watches on eBay - The most popular search term in the watch category on ebay is "rolex". There are currently over 6,000 listings on eBay for Rolex watches. It has been estimated that roughly 20% of these listings are for counterfeit watches.
Rolex Watches with Leather Bands - There are only a few current models of Rolex watches with a leather band since most Rolex watches come with either a gold or stainless steel bracelet. A majority of the models with leather bands are in the Rolex Cellini collection.
Ladies Rolex Watches - The selection of ladies Rolex watches is much smaller than the models available for men. However, that does not mean that you cannot find a suitable Rolex for a woman. Rolex recently introduced the Oyster 31 MM collection, known as "The Man's Watch Women Prefer."
Rolex Oyster Perpetual Watches - The Rolex Oyster Perpetual Datejust watch was introduced in 1945 as the first wristwatch to display the date. In 1958 Rolex introduced the Oyster Perpetual Day-Date, which is commonly known as the "President". Technically, the term "President" is officially used by Rolex to describe the style of one of their bracelets. You can actually find the President bracelet on several of the Datejust models and you can find the Oyster bracelet on several Day-Date models.
Where To Find Discount Rolex Watches - If you are looking for discount Rolex watches, my first recommendation is to be very careful who you buy from. We have written several articles regarding the potential risks involved when buying Rolex watches. Your best option for finding discount Rolex watches is to look for dealers that specialize in buying, selling and refurbishing pre-owned Rolex watches.
Used Rolex Watches - It is pretty easy to understand why someone might be interested in shopping for used Rolex watches. The prestige, quality and reputation of a Rolex is high - unfortunately, so is the price. However, there are several pitfalls that you should be sure to avoid if you are considering buying a pre-owned Rolex watch.
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Luminox 3001 Original Navy Seal Diver Men's Rubber Watch